Copywriter · New York, NY

Words that carry
their weight.

I'm Danny Katz. For over a decade I've written the copy, scripts, and proposals that startups and major firms use to close deals, launch products, and keep their audience's attention. Sometimes with jokes. Always on deadline.

"...his thoughtfulness in providing supportive critiques of his team members work, adherence to deadlines, attention to detail and collaborative spirit are just a few of the things that has really helped him to stand out alongside his very talented peers."

April Patrick

CEO / Creative Lead, Atypical Pictures, Inc.

10+

Years in the trenches

$0.5M–$50M

Client revenue range

20+

Clients managed at once

99%

On-time script delivery

Four ways I write for you

01

Copywriting

Digital ads, blogs, websites, and brand voice work for finance, real estate, and fintech clients.

02

Corporate Writing

Press releases, op-eds, and business development proposals that have closed millions in new revenue.

03

Social Media Writing

From branded ad campaigns to an ongoing comedy news program built from the ground up.

04

Script Writing

Product demo videos, TV pilots, and season-length story arcs, written for the page and the screen.

Selected Work

Scripts, ads, and a show built from nothing.

Script Writing

Product Demo Video Scripts

A selection of corporate product demo videos, written to increase adoption among existing and new customers. Each script had to make a technical product feel simple in under two minutes.

Guidewire

Nextech Demo 1

Nextech Demo 2

Nextech Demo 3

Nextech Demo 4

Nextech Demo 5

Shopify

Copywriting

Social Media Advertisements

Two campaigns built for very different audiences: a heartfelt spot for The Farmer’s Dog and a sharp, funny ad for Norelco OneBlade.

The Farmer's Dog

Norelco OneBlade

Social Media Writing

Resembling News

Our ongoing comedy news series because the world is absurd and someone has to call it out. Written, shot, and performed by me and my wife, one episode at a time. The first seven episodes below.

Episode 1

Episode 1

Episode 2

Episode 2

Episode 3

Episode 3

Episode 4

Episode 4

Episode 5

Episode 5

Episode 6

Episode 6

Episode 7

Episode 7

View the full channel
Script Writing · Direction

TV Pilot

Written, directed, and shot on a budget of exactly zero dollars. Proof that a good script gets made no matter what it has to work with.

Long-form · Serialize This

Serialize This: The Universification of Film Franchises Has Backed Hollywood Into a Corner

How the MCU's crossover playbook infected the James Bond franchise, and why chasing 'everything must connect' storytelling is cornering Hollywood's biggest series.